The SCHELL Model
(a) In 1994, Professor Graham Hunt from Massey University in New Zealand proposed that all of these interactions take place within a cultural context. While many commentators see this aspect as part of the environment, Professor Hunt believes that the organisational, national and ethnic backgrounds of individuals play a profound part in the interactions of the SHELL model and are currently not addressed satisfactorily in most cases. He has proposed the SCHELL (pronounced skell) model. This is still a debatable point. (Figure 1.3)
Figure 1.3: SCHELL Model
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